Tom Gilks / Maasai man using mobile phone, Mara region, Kenya, September 2013.

Tom Gilks / Mobile phone in hand of Maasai man, Mara region, Kenya, September 2013.

Eric Baccega / Tourists with cell phones photographing elephant (Loxodonta africana) approaching guest lodge, Duba Expedition Camp, Duba Plains concession, Okavango delta, Botswana, Southern Africa

Eric Baccega / Tourists with cell phones photographing elephant (Loxodonta africana) approaching guest lodge, Duba Expedition Camp, Duba Plains concession, Okavango delta, Botswana, Southern Africa

SCOTLAND: The Big Picture / Woman photographing flying White-tailed sea eagle (Haliaeetus albicilla) with a tablet, Isle of Mull, Argyll and Bute, Scotland, UK, May.

Bryan and Cherry Alexander / Young Nenets woman using a mobile phone emerging from reindeer skin tent during the reindeer herders' festival in Nadym. Yamal, Western Siberia, Russia

Bryan and Cherry Alexander / Young Nenets man on a mobile phone wearing traditional reindeer skin clothing during the reindeer herders' festival at Nadym. Yamal, Western Siberia, Russia

Daniel Heuclin / Kayan girls with neck rings looking at smartphone, Thailand. November 2015.

Eric Baccega / Nenet reindeer herder in traditional malitsa (reindeer skin coat) with smartphone. Yar-Sale district, Yamal, Northwest Siberia, Russia. April 2016.

Eric Baccega / Carolina Serotetto, Nenet teenager wearing sunglasses and traditional winter coat of reindeer fur holding smartphone. Yar-Sale district, Yamal, Northwest Siberia, Russia. April 2016.

Eric Baccega / Himba woman with traditional hair and jewellery, breastfeeding whilst on a mobile phone nursing her baby. Kaokoland, Namibia October 2015

Eric Baccega / Himba woman with traditional hair and jewellery, breast feeding whilst on a mobile phone nursing her baby. Kaokoland, Namibia October 2015