David Shale / Female Anglerfish fanfin seadevil (Caulophryne jordani) - Deep sea species from Atlantic Ocean, found at 700-3000m.

David Shale / Deep sea Anglerfish {Himantolophus sp} female with lure projecting from head to attract prey, Atlantic ocean. Anglerfish have small poorly developed eyes but detect movement and prey through a well de...

David Shale / Deep sea Anglerfish {Melanocoetus sp} female with lure projecting from head to attract prey. Atlantic ocean

Robert Valentic / Rough-scaled death adder (Acanthophis rugosus) waving tip of tail as a lure to entice prey within striking range. Mount Isa, Queensland Australia.

Karine Aigner / Person with lure playing with cats at the Kawaramati Cat Cafe, Kyoto, Japan

Gary Bell/ Oceanwide / Tasselled Frogfish (Rhycherus filamentosus) showing lure, Port Phillip Bay, Mornington Peninsula, Victoria, Australia

Gary Bell/ Oceanwide / Tasselled Frogfish (Rhycherus filamentosus) showing lure, Port Phillip Bay, Mornington Peninsula, Victoria, Australia

Alex Mustard / A portrait of an Atlantic stargazer (Uranoscopus scaber) buried in the sand waiting to ambush prey. This species can also use its hairy tongue as a lure. El Cabron, Gran Canaria, Canary Islands, Spain...

Solvin Zankl / Dragonfish (Melanostomias melanops) - deep sea specimen from 2000m depth, nr Cape Verde Islands, North Atlantic

Solvin Zankl / Dragonfish (Melanostomias melanops) - deep sea specimen from 2000m depth, nr Cape Verde Islands, North Atlantic

Solvin Zankl / Dragonfish (Melanostomias biseriatus), deepsea specimen from 2000m depth, nr Cape Verde Islands, North Atlantic

Solvin Zankl / Deepsea Blackdevil fish (Melanocetus murrayi) female anglerfish specimen.

David Shale / Deepsea Dragonfish {Eustomias monodactylus} with bioluminescent lure, from between 498 and 805m, Mid-Atlantic Ridge, North Atlantic Ocean

David Shale / Angler fish Melanocetus murrayi, Mid-Atlantic Ridge, North Atlantic Ocean

David Shale / Angler fish {Linophryne sp} from the Mid-Atlantic Ridge, North Atlantic Ocean

Birgitte Wilms / Psychedelic Frogfish (Histiophryne psychedelica) discovered in 2008, lacks the typical lure and striped pattern mimicks hard corals, Indonesia

Solvin Zankl / Murrays abyssal anglerfish (Melanocetus murrayi) Atlantic ocean. A deep-sea fish with bioluminescent lure used to attract prey. The bioluminescence is produced by symbiotic bacteria; these bacteria ar...

Solvin Zankl / Scaleless black dragonfish (Melanostomias biseriatus) showing lure, Atlantic ocean

David Shale / Close up of head of Scaly dragonfish {Stomias boa} showing lure, from the Mid-Atlantic Ridge, depth 75-0m

David Shale / Deep sea Anglerfish female with lure (Melanocoetus johnsoni) Atlantic Ocean

David Shale / Deepsea fish {Stomias boa} with lure and light organs, deep sea Atlantic ocean

Michael & Patricia Fogden / Desert Death Adder (Acanthophis pyrrhus) coiled in desert using tip of tail as a lure, an example of caudal luring, Australia

Norbert Wu / Humpback Anglerfish (Melanocetus johnsoni) deep sea species showing bioluminescent fishing pole attracts deep sea prey, California

Norbert Wu / Devil Angler (Linophryne indica) fish, deep sea species showing large female with dwarf male attached

Norbert Wu / Humpback Anglerfish (Melanocetus johnsoni) deep sea species showing fishing pole with bioluminescent lure used to attract prey

Chris Newbert / Rosy-lipped Batfish (Ogcocephalus sp) portrait, 100 feet deep, Cocos Island, Costa Rica

Birgitte Wilms / Rosy-lipped Batfish (Ogcocephalus porrectus), Cocos Island, Costa Rica

Norbert Wu / Humpback Anglerfish (Melanocetus johnsoni) deep sea species cleared and stained for show, bone (Red) and cartilage (Blue)

Norbert Wu / Humpback Anglerfish (Melanocetus johnsoni) deep sea species cleared and stained for show, bone (Red) and cartilage (Blue)

Norbert Wu / Devil Angler (Linophryne sp) deep sea species larvae with large yolky egg which is a deep sea reproductive strategy, Celebes Sea

Norbert Wu / Cosmopolitan Whipnose (Gigantactis vanhoeffeni) a deep sea anglerfish with long fishing pole using bioluminescent lure attracts prey

Norbert Wu / Black Sea Dragon (Idiacanthus antrostomus) fishing lure in front of mountain, attracts prey, deep sea

David Shale / Deep sea Anglerfish female with lure {Himantolophus sp} Atlantic ocean

David Shale / Female Angler fish {Himantolophus sp} deep sea species

Leo & Mandy Dickinson / Camerman with parachute jumps from hot air balloon ready to film peregrine falcon diving after lure 'Ultimate Killers' 2000

Alex Mustard / Warty frogfish (Antennartius maculatus) female raising her elaborate lure to attract prey. Dauin, Dauin Marine Protected Area, Dumaguete, Negros, Philippines. Bohol Sea, tropical west Pacific Ocean.

Duncan Murrell / Assassin bug ( Amulius ) with resin on front legs. These assassin bugs coat their arms in tree resin in order to lure insects. Sabangau (peat-swamp) Forest, Central Kalimantan, Indonesia.

David Fleetham / Painted frogfish (Antennarius pictus) with first dorsal spine and lure extended to attract prey. Dumaguete, Philippines.

Gary Bell/ Oceanwide / Red Handfish (Brachionichthys politus), Tasmania, Australia

Gary Bell/ Oceanwide / Red Handfish (Brachionichthys politus), Tasmania, Australia

Gary Bell/ Oceanwide / Warty Frogfish (Antennarius maculatus), Anilao, Philippines

Gary Bell/ Oceanwide / Commerson's Frogfish (Antennarius commersonii), Anilao, Philippines

Gary Bell/ Oceanwide / Striated Frogfish (Antennarius striatus), Anilao, Philippines

Tony Wu / Long shanny / Northern blenny (Stichaeus grigorjewi) extending multi-pronged lure to attract prey at night. Sea of Japan, Japan. March.

Tony Wu / Long shanny / Northern blenny (Stichaeus grigorjewi) extending multi-pronged lure to attract prey at night. Toyama Prefecture, Honshu, Japan. March.

David Fleetham / Longlure frogfish (Antennarius multiocellatus) using it's "lure" to attract prey. Bonaire, Caribbean.

David Fleetham / Longlure frogfish (Antennarius multiocellatus) waving it's fleshy lure to attract prey. Bonaire, Caribbean.

Richard Herrmann / Goosefish (Lophius sp), Hake (Merluccius sp), and squid catch, Guilvinec, Brittany, France

Alex Mustard / Hairy frogfish (Antennarius striatus) attempts to atrract prey by waving its worm-like lure (esca). Bitung, North Sulawesi, Indonesia. Lembeh Strait, Molucca Sea.

Georgette Douwma / Whitemargin stargazer (Uranoscopus sulphureus) with lure extended to attract prey. This fish usually lies buried in sand of seabed with just its eyes and lure visible. Lembeh Strait, North Sulawesi...

Tony Wu / Hairy frogfish (Antennarius striatus) using its lure to attract a mantis, North Sulawesi, Indonesia.

Tony Wu / Hairy frogfish (Antennarius striatus) attempting to attract a small mantis shrimp by waving its lure, North Sulawesi, Indonesia.

Alex Mustard / White margin stargazer (Uranoscopus sulphureus) lies hidden in the sand while fishing with its lure / tongue, Anilao, Batangas, Luzon, Philippines. Verde Island Passages, Pacific Ocean.

Alex Mustard / Orange painted frogfish (Antennarius pictus) tries to attract prey using its esca (lure) Dauin, Dumaguete, Negros, Philippines. Bohol Sea, Pacific Ocean.

Tony Wu / Striped frogfish (Antennarius striatus) uses its lure (esca) to try to catch food, Lembeh Strait, North Sulawesi, Indonesia

Jean E. Roche / Family with dog relaxing during hike to Abbaye Notre-Dame de Lure, France, April.

Juergen & Christine Sohns / Sumatran Tiger (Panthera tigris sumatrae) male chasing lure, Miami, Florida

Solvin Zankl / Deep sea fish (Gigantactis vanhoeffeni) with enlarged first filament of dorsal fin, called the illicium, with bioluminescent photophore / lure at its end. From Atlantic Ocean off Cape Verde. Captive.

Michael Hutchinson / Great white shark (Carcharodon carcharias) biting lure used by cage diving trip, near Gansbaai, South Africa, December.

Michael Hutchinson / Great white shark (Carcharodon carcharias) approaching lure near cage diving boat, Gansbaai, South Africa, December, 2010.

Michael Hutchinson / Great white shark (Carcharodon carcharias) investigating lure near cage diving boat, Gansbaai, South Africa, December, 2010.

Kristel Richard / Golden eagle (Aquila chrysaetos) female landing to catch lure held by her owner, an eagle hunter, during the competitions of the Eagle Hunters Festival, near Sagsai, Bayan-Ulgii Aymag, Mongolia. Septe...

Kristel Richard / Golden eagle (Aquila chrysaetos) female landing to catch lure held by her owner, an eagle hunter, during the competitions of the Eagle Hunters Festival, near Sagsai, Bayan-Ulgii Aymag, Mongolia. Septe...

Kristel Richard / Golden eagle (Aquila chrysaetos) female landing to catch lure held by her owner, an eagle hunter, during the competitions of the Eagle Hunters Festival, near Sagsai, Bayan-Ulgii Aymag, Mongolia. Septe...

Alex Mustard / Portrait of Hairy frogfish (Antennarius striatus) attempting to attract prey with its worm shaped lure. Aer Prang, Bitung, North Sulawesi, Indonesia. Lembeh Strait, Molucca Sea.

Alex Mustard / Hairy frogfish (Antennarius striatus) using its worm shaped lure to attract prey. Aer Prang, Bitung, North Sulawesi, Indonesia. Lembeh Strait, Molucca Sea.

Magnus Lundgren / Hairy frogfish (Antennarius striatus) showing worm like esca (lure) Lembeh strait, Sulawesi, Indonesia.

Magnus Lundgren / Hairy frogfish (Antennarius striatus) close up of worm like esca (lure) Lembeh strait, Sulawesi, Indonesia.

Alex Mustard / Tassled anglerfish (Rhycherus filamentosus) is almost perfectly camouflaged as it hides amongst marine life, waiting to ambush prey attracted to worm life lure. Blairgowrie, Mornington Penisular, Vict...

Tim Laman / Victoria's Riflebird (Ptiloris victoriae) male performing a spread wings display to try to lure a female down to his perch. Atherton Tablelands, Queensland, Australia.

Norbert Wu / Commerson's Frogfish (Antennarius commersonii) pair, Ambon, Indonesia

D. Parer & E. Parer-Cook / Sargassum Frogfish (Histrio histrio) in sargassum weed, northern Queensland, Australia

Norbert Wu / Painted Frogfish (Antennarius pictus), Bali, Indonesia

Norbert Wu / Striated Frogfish (Antennarius striatus) using lure to attract prey, West Palm Beach, Florida

Norbert Wu / Striated Frogfish (Antennarius striatus) camouflaged and using its lure to attract prey, West Palm Beach, Florida

David Tipling / European River Otter (Lutra lutra) playing with snagged anglers lure. River Thet, Norfolk, UK, March.

Bert Willaert / Falconer using a tethered juvenile Red-backed shrike (Lanius collurio) to lure birds of prey into his nets, Georgia, September 2011.

Solvin Zankl / Dragonfish (Melanostomias melanops) - deep sea specimen from 2000m depth, near Cape Verde Islands, North Atlantic.

Chris Newbert / Painted Frogfish (Antennarius pictus) pair, Indonesia

Chris Newbert / Painted Frogfish (Antennarius pictus), Indonesia

John Waters / Peregrine falcon (Falco peregrinus) adult male trained bird being flown to lure by Lloyd Buck, bird trainer. It carries a data logger on its back to provide information on flight speed, angle, g force...

Daniel Heuclin / Alligator snapping turtle (Macroclemys temmincki) fishing by luring a fish with the vermiform, worm-like, tongue, USA, captive

Onne van der Wal / Fishing line and lure, with sun setting behind. Grenadines, Caribbean, February 2010.

Alex Mustard / Hairy / striated / striped frogfish (Antennarius striatus) fishes with it's lure (illicium) while it remains camouflaged on the seabed, West Palm Beach, Gulf Stream, West Atlantic Ocean, Florida, USA.

Matthias Breiter / Semipalmated Plover (Charadrius semipalmatus) using broken-wing display to lure intruders away from the nest, Icy Bay, Wrangell-St. Elias National Park, Alaska

Matthias Breiter / Black Oystercatcher (Haematopus bachmani) using broken-wing display to lure intruders away from the nest, Icy Bay, Wrangell-St. Elias National Park, Alaska

Matthias Breiter / Semipalmated Plover (Charadrius semipalmatus) using broken-wing display to lure intruders away from the nest, Yakutat, Alaska

Michael Quinton / Willow Ptarmigan (Lagopus lagopus) in broken wing display to lure predators away from nest, Alaska

Ann & Steve Toon / Conservationist with scent lure for attracting Pine martens (Martes martes) UK, October 2009

Juergen Freund / Striped frogfish (Antennarius striatus) hunting with lure extended, North Sulawesi, Indonesia.

Juergen Freund / Striped frogfish (Antennarius striatus) hunting with lure extended, North Sulawesi, Indonesia.

Juergen Freund / Warty / clown frogfish (Antennarius maculatus) with lure extended, Indo-pacific.

Birgitte Wilms / Warty Frogfish (Antennarius maculatus) threat display, Indonesia

Birgitte Wilms / Warty Frogfish (Antennarius maculatus) with lure extended, Indonesia

Birgitte Wilms / Frogfish (Antennarius sp) with lure extended, Indonesia

Birgitte Wilms / Frogfish (Antennarius sp), Indonesia